Michigan’s only student-run startup incubator

We believe that the best way to learn entrepreneurship is by doing. StartUM is a startup incubator where you work through every step of the entrepreneurial process, from ideation to funding.

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How Does StartUM Work?

StartUM's curriculum has four key phases. From ideation workshops to StartUM grants for founders, we take you through every step of the startup journey.

1. Ideation

Ideation is the formation of ideas or concepts. At StartUM, you will be lead through numerous exercises to help you break the current assumptions of different business models and to discover the core concepts of innovation.

2. Customer Discovery

Customer discovery is the process of testing the core assumptions of your business by discovering who makes up your customer base. Through StartUM, you will learn methods of effectively polling and interviewing the general population to understand who your customers are.

3. Development

Create and launch your startup. StartUM has a plethora of experienced mentors with experience creating everything from websites and mobile apps to brick and mortar commerce and services who will help lead your team from conception to launch.

4. Funding

The University of Michigan has many of opportunities for student entrepreneurs to gain funding. StartUM will help connect you to funding opportunities at the Center for Entrepreneurship and the Zell Laurie Institute. StartUM also offers grants to qualified entrepreneurs to help get their busineseses off the ground.


Fall 21 Info Sessions:

  • BBA Meet the Clubs - Sep 7th | 6-9pm Ross Basement
  • Info Session #1 - Sep 12th | 5-6pm B1580

Fall 21 Recruiting Dates:

  • Application Due - Sep 22nd 11:59pm
  • Interviews [INVITE ONLY] - Sep 27th and Sep 28th
  • Social Event [INVITE ONLY] - Sep 30th
  • First Meeting for New Members - Oct 3rd (Time TBD)


The application for the Fall 2021 cohort will be released on Tuesday September 7th. No experience is necessary and all grades and majors are welcome to apply. Contact the board by email if you have any questions at StartUMboard2021@umich.edu.

Sign Up for Recruiting UpdatesApply here

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