Michigan’s only student-run startup incubator

We believe that the best way to learn entrepreneurship is by doing. StartUM is a startup incubator where you work through every step of the entrepreneurial process, from ideation to funding.

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How Does StartUM Work?

StartUM's curriculum has four key phases. From ideation workshops to StartUM grants for founders, we take you through every step of the startup journey.

1. Ideation

Ideation is the formation of ideas or concepts. At StartUM, you will be lead through numerous exercises to help you break the current assumptions of different business models and to discover the core concepts of innovation.

2. Customer Discovery

Customer discovery is the process of testing the core assumptions of your business by discovering who makes up your customer base. Through StartUM, you will learn methods of effectively polling and interviewing the general population to understand who your customers are.

3. Development

Create and launch your startup. StartUM has a plethora of experienced mentors with experience creating everything from websites and mobile apps to brick and mortar commerce and services who will help lead your team from conception to launch.

4. Funding

The University of Michigan has many of opportunities for student entrepreneurs to gain funding. StartUM will help connect you to funding opportunities at the Center for Entrepreneurship and the Zell Laurie Institute. StartUM also offers grants to qualified entrepreneurs to help get their busineseses off the ground.


Winter 23 Info Sessions:

  • BBA Meet the Clubs - Jan 12th | 6-7 Ross Winter Garden
  • Office Hours for Questions - Jan 24th | 6-8pm Zoom link will be up soon

Winter 23 Recruiting Dates:

  • Application Due - Feb 10th 11:59 pm
  • Social Event [INVITE ONLY] - TBD
  • First Meeting for New Members - Feb 19th 8-9 pm (time subject to change)


The application for the Winter 2023 cohort has been released. No experience is necessary and all grades and majors are welcome to apply. Contact the board by email if you have any questions at StartUMBoard@umich.edu.

Apply here

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